Real estate agents know that a successful open house can be the key to unlocking a sale. When planning a traditional open house, the rules are straightforward. Agents need to be mindful of their clients’ needs and work around their schedules: an open house would get more attention scheduled for a Saturday than on a Tuesday morning.
The virtual world, however, is more malleable. A virtual open house is a time-tested technique for agents dealing with buyers who might be relocating and unable to tour new homes. Now, they are at the forefront of a major shift in the way real estate agents do business – virtually. Moving forward, virtual open houses are going to be instrumental in how agents’ businesses generate leads and sell homes.
Feeling lost on how to make the switch to virtual? Here are some practices to get started! When you’re finished, download this virtual open house cheat sheet.
There are two different ways to host a virtual open house, but both will require that you have access to either a smartphone camera or a higher-quality video camera. Smartphones have an advantage because they can connect directly to online platforms.
Once you decide on a platform, you’ll want to plan and advertise as if this was a traditional, in-person open house. Whether you will be hosting the event live or simply uploading the prerecorded video to YouTube, choose a date and time and let your clients know when the event will happen and how to get connected.
Get the word out through your regular channels, including social media, website, email, and other business platforms. A quick tip: Use Canva to create stunning open house and other real estate related collateral. They have thousands of already pre-designed templates like the one above. Their basic service FREE and the premium is only $12.95 a month.
Elite Partner Solutions creates stand-alone landing property websites for our clients as part of our “All In One Solution” With lead capture, you can direct these leads to your CRM and generate business through your virtual open houses.
The adage is true, that practice makes perfect, especially when it comes to virtual open houses. A dry run is important to avoid hiccups on the day-of so you can look professional and polished.
“When you do your dry run, make sure that you’re getting as true-to-life as possible, it’s ok to not be perfect. Be real, be yourself. Don’t let the camera intimidate you. Simply walking through the home and taking the time to explain the many features is the goal. Don’t feel like you have to talk all the time. Talk a little about the area you are showing and let the camera do the rest of the work. This means:
You’ve made it to the big day! As you execute, here are some points to keep in mind, which can be especially beneficial if you’re streaming your open house live.
“You should also express your hope that everyone is happy and healthy,”
Bonus tip: Most live platforms allow you to save your online open house, but it might be beneficial to do another walk-through tour after your live showing for upload to your websites and online profiles. This way there’s a tour available for potential buyers to see all across platforms.
After the tour is complete, open the floor to questions and ask attendees to turn their microphones off mute (if you are doing the open house via Google Hangouts or Zoom). Similarly, you can review questions in the feed if you’re streaming live. When you’re finished, wipe down all surfaces you touched and follow up with everyone who tuned in, commented, or shared the link. You’ll never know how many leads you can get from a single opportunity – the entire internet is your front door.
Grow your business through a partnership with us. We do it for you. While we can’t host your virtual open houses we can promote them for you. Check us out. We do it all at an affordable costs. When you are ready to hire an assistant we are your best solutions.